I recently did my first online order with Waitrose because they worked out cheapest based on the products I had in my basket on www.mysupermarket.co.uk I have avoided Waitrose in the past because they have a reputation for being more expensive, however, if this article is correct it seems they are matching more of their brand prices to the other supermarkets. Unlike other supermarkets which offer you a brand match voucher you can use on your next shop Waitrose claim to be matching the prices on the shelf so you benefit immediately. They certainly now seem to work out one of the cheaper alternatives particularly due to the fact they offer free delivery when you spend over £50. The quality of their own brand products is also very good when compared to the Sainsbury’s alternative. Perhaps I will be shopping with them more often.
