The consumer magazine Which? has confirmed what many of us might already have suspected. it seems pack sizes are shrinking. Over a dozen kitchen staples have been highlighted as having shrunk in size. Amongst the offenders are Kellogg’s Coco Pops and Branston Pickle. Although the pack sizes have shrunk the prices appear to have remained unchanged. Personally the thing I have noticed most is the Cadbury’s cream egg. I have no proof but they certainly seem much smaller than they used to be. Other items highlighted in the article include Ambrosia Creamed Semolina, Birds Eye Crispy Chicken and Fairy All-in-one Dishwasher Tablets.