If you want to ensure you are eating ethical fish fingers then you might want to check out the new offering from Jamie Oliver. His latest project is to create 12 new products in partnership with the frozen fish specialist Young’s. The products use ethical fish, rather than threated species such as cod. For example his fish fingers contain Alaskan pollock rather than the more popular alternative. Priced at £1.99 for a pack of 10 they are not massively expensive especially when compared to a pack of 12 pollack fish fingers from Birds Eye which sell for £2.48.
