According to this article brown bread is starting to becoming more popular whilst sales of white bread in the same period have fallen. Whilst sales of white bread do still far outweigh those of brown the figures do suggest that people are starting to buy more brown loaves. Sales of white bread have fallen by 1% whilst sales of brown have risen by 6%. To put the figures in to context, however, white bread still accounts for 66% of the 12million loaves sold each day, a total of 7.9million, whilst brown accounts for around 27%, 3.24million loaves a day and seeded for seven per cent around 840,000 loaves.
