According to this article cask ale is enjoying something of a revival. It appears consumers are moving away from big corporate brands towards local fare. I always remember ale as being drunk by a few old regulars in the pub and often there were complaints that the beer was off. It appears that pub companies are now becoming more aware of how ale should be stored and served and it is now starting to attract younger drinkers. Personally I find larger a little boring whereas ale is a little more like sampling wine, each is different. All hail the ale. You can check out the CAMRA site here if you want to find out more about the campaign for real ale.