This article suggests that people are now so busy that they cannot find time to peel and orange. It looks at figures that show the consumption of oranges has fallen by 2% in the last twelve months. The figures from TNS are attributed to the fact that the average worker only has 15 minutes for lunch and so is choosing not to eat oranges because they take too long to peel. I’m not really sure how much true there is in this, personally I buy a lot of oranges but don’t peel them, instead I like to juice them.