If this article is to be believed British cheddar is making more of an impact in European markets. Traditionally too mild for French tastes it seems the more mature cheddars are starting to become quite popular. Popular varieties such as Cathedral City entered the French market five years ago and now sell a million a year with sales rising by about 5% per year. Wykes Farms, a Somerset variety is also stocked by several of the large French supermarkets. The rise in popularity may be down to the fact that we are producing more mature varieties than before. These stronger cheeses seem to do better in France but are also becoming more popular in Germany and Spain. Personally I love cheese, with a nice strong cheddar being by far my favourite.
