It always seems to be the cute cuddly creatures that get most of the press when it comes to conservation. Other animals are overlooked because they are not so attractive. When it comes to sharks they have a really bad press, everyone remembers Jaws and most people will probably admit to finding them rather frightening. Maybe that’s why there doesn’t seem to be much effort to try and save these creatures from extinction. A recent report by a conservation group suggests that sharks could well become extinct within a generation if the practice of eating shark fin soup is not stopped. The soup is popular as a luxury item in China and is often eaten at wedding, mainly because its expensive, you need a lot of sharks to make the soup and they are few and far between. The Chinese currently account for around 90% of the world’s consumption of shark fins. The current demand for shark fin soup continues to rise and as the demand cannot be sustained by the population of wild sharks, the future looks bleak for the shark.