This is interesting it’s a new product from Burger King which claims to be 20% healthier. The fries called Satisfries taste the same as regular fries but are much healthier. They have been introduced in the US and Canada, aimed at the more health conscious consumer and if successful will soon be coming to the UK as well. The product will cost 19% more than the regular version so it will be interesting to see if people choose to pay more for it.