According to this article there has been a media backlash after the supermarket Lidl started selling reindeer steaks. Animals rights campaigners have issues with the way the reindeer have been raised but other people are accusing the supermarket of destroying the magic of Christmas. The meat comes from Siberian reindeer and costs £5.99 for 350g steaks. Campaigners say that the reindeer are slaughtered in a cruel way and that they are herded by snowbikes and helicopters. It seems reindeer are getting a lot of attention here because of their traditional association with Santa Claus and Christmas. I don’t see anyone sticking up for the poor old Christmas turkey.
