I saw this article on The Independents website about packaging on food. The article suggests that consumers are annoyed about the amount of packaging used by supermarkets and that if the supermarkets were to cut down on packaging it would increase customer loyalty and satisfaction. Personally I find excess packaging really irritating. Everything you buy in the supermarket seems to include plastic wrapping and as there is no way of recycling this, it all goes straight in the bin. We remove from our waste all the items to be recycled and all the waste that can be composted. The remaining waste is made up almost entirely of plastic packaging from the Supermarket.