I found it interesting to see the new cigarette packaging laws that have been introduced in Australia. The laws mean that all cigarette boxes will be covered with smoking warnings and that all brands will have the same plain packaging. The brand will only appear on the packet in a small plain font of the front as in the picture to the left. it’s certainly an interesting tactic and I don’t think anyone who smokes will now be able to claim they are unaware of the risks involved with smoking.