New Ofcom proposals could mean that we will soon have more frequent commercial breaks on TV. Currently ITV1, Channel 4 and Five are allowed to show an average of seven minutes of advertising an hour. Advertising is also restricted to one period per half hour programme and two per hour long programme. Under the new proposals these timing restrictions could be dropped meaning you would have two breaks in a half hour show rather than one. You could also have adverts in films every 30 minutes instead of every 45 minutes. I feel there is already enough advertising shown on TV so if these measures are put into place I will simply record everything I want to watch on Sky + and forward through the adverts.