McDonalds are to offer books with their Happy Meals instead of the traditional plastic toy. The move which will make them the UK’s largest book distributor is part of a partnership with Dorling Kindersley and WH Smith. Launched last week it will continue until the end of the year during which time an estimated 15 million books will be given out. Additional vouchers will also be given away to allow customers to redeem them for books at WH Smith. The titles available include ‘Amazing World’ series, entitled Oceans; Earth; Stars and Planets; Big Cats; Arctic and Antarctic; and Rainforest.
