John Lewis is branching out into the grocery business with the opening of a food hall in the basement of their Oxford Street store. It is designed to cater for local workers and shoppers and is part of the stores £64m makeover. John Lewis has linked with Waitrose to launch the new department, which if successful could also be extended to other locations around the country. The store targets the increasing market for premium food and will have an in-store bakery with 40 different types of bread, over 109 lines of fish on its fish counter and 115 cheeses half of which are British. And if you fancy a bottle of champagne you will have more than 80 to choose from. It sounds great.