Facebook saw its first drop in users during January prompting the question of whether it is starting to lose its appeal. Users fell by 5% to 8.9 million from 8.5 million according to data from Nielsen Online. All the indications show that the site is simply not as popular as it used to be. An internet analyst at Nielsen Online said that it was inevitable that growth rates could not be sustained and that numbers were likely to level out. Personally, whilst I used to log in to Facebook daily I found that the amount of applications now available make it very distracting and time consuming. I now tend to spend just a few minutes a week on the site and ignore all new application requests.