Say scientists who have investigated the effects of mug colour on flavour. They found that hot chocolate tastes better from an orange or cream coloured mug. Researchers have found that the colour of crockery can contribute to or at least influence the taste of food and drink. Researchers asked volunteers to taste hot chocolate from four different coloured cups and evaluate the flavour. They rated the drinks on a scale of one to ten based on chocolate flavour, chocolate aroma and sweetness. The research found that the drink tasted better when served in am orange or cream coloured cup rather than a red or white one. Other examples of containers or crockery influencing flavour include yellow tins to improve the flavour of lemon and blue to make soft drinks more thirst quenching. Strawberry mousse should be served on a white plate more intense flavour and coffee is best served in a brown packaging for a stronger flavour and aroma.