According to this article Sainsbury and Asda have been accused of misleading customers over the prices of some goods. The supermarkets advertise some larger pack with slogans such as “bigger pack, better value” but this is not necessarily the case. In fact the bigger packs often cost more than buying the same quantity of smaller packs. In one example a bag of 2kg spaghetti cost 27p more at Sainsbury’s than buying two 1kg bags. Based on this I will be looking a little more carefully at prices in the future.